I’m Pooja, a 4th year Graphic Design student at MIT Institute of Design, Pune. I work across branding, visual identity, typography, illustration, publication and digital experiences, with an interest in finding the right visual language for an idea.

My practice moves between research, writing, sketching, collecting references and visual experimentation. I like building systems that are expressive but purposeful, and exploring how an idea can change depending on the medium it takes form in.

I’m particularly interested in work that has a strong point of view, whether that means building a brand, developing a visual world, shaping a publication or turning an idea into an interactive experience.